You are an independent looking to build out your offerings. You are asking yourself:

What am I building and creating?
What is my vision and strategy for growing?
What should I be prioritizing and focusing on?
How do I scale my services and revenue?

You are a founder building a product or scaling a service. You are asking yourself:

Am I focusing on the right things?
How do I get more people to know about us?
What kind of help do I *actually* need?
What is the right way for us to grow reach and revenue?